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  • Writer's pictureDaniel Wakefield

The Power Of A Great First Impression

Which one of us would walk into a first meeting with a potential client and barely pay attention to them? Instead of giving them our full attention, we're constantly distracted by our phone, taking calls, even commenting on the exotic cars driving by the office. It's highly unlikely we'll convert this person into a paying client.

This is an extreme example, but it proves a point: first impressions matter. Studies tell us that within seconds of meeting someone, we're already forming opinions about the trustworthiness of a person and whether or not they are someone we want to do business with. Although we like to talk about not judging a book by its cover, it seems that, to some extent, we are all hardwired that way.

Think about this in relation to your online brand. What do people think when they first encounter your logo, your website, your social media accounts, your LinkedIn presence? Is everything you put out online geared towards making a great first impression? If not, what can you do to change that?

If first impressions really matter, it makes sense to put your best foot forward in all areas of your online presence...including your headshot. A quick selfie in the car or a picture of your face against a white wall taken by your buddy at the office are not likely to communicate the professionalism that your brand needs to make that great first impression.

At Top-Tier Headshots, we take your first impression seriously. We don't want your headshot to simply be a snapshot of your face. We want it to be an authentic representation of who you are. We want your confidence and genuineness to shine through so that your headshot is working for you, making those great first impressions online that your company needs. Our studio lighting puts flattering light on your face and the Expression Coaching we do helps bring out the most confident and genuine expressions to help you put your best face forward. Get in touch to talk about your next headshot today!

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